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A Woman to Know: Mary Frances Gerety

A Woman to Know: Mary Frances Gerety

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Julia Carpenter
May 30, 2019
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A Woman to Know
A Woman to Know
A Woman to Know: Mary Frances Gerety
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She really created these romantic ideas that we now associate with diamonds, but she herself was not romantic in any way. It didn't interest her. — J. Courtney Sullivan

(image via Flickr)


Mary Frances wrote one of the most famous ad slogans of all time: "A Diamond is Forever."

In 1943, she joined a Philadelphia ad agency, hired as a female copywriter t…

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